According to Project Magazine’s blog, Richard Branson has responded to Stephen’s challenge to race him in Charleston this summer.
Episode 7024 (2/17/2011) – Jeffrey Leonard

EPISODE NUMBER: 7024 (February 17, 2011)
GUESTS: Jeffrey Leonard
SEGMENTS: The Huffington Post Posts About the Colbuffington Re-Post, Clarence Thomas’s Financial Disclosure Controversy, Project Magazine Cover Boy
VIDEOS: Thursday, February 17, 2011
A naked chick, a vacuum cleaner, and … Stephen Colbert?

When a press release contains the phrase “Weirdest. Photo-shoot. Ever.” you think, okay, someone in marketing is trying too hard. But then I watched the video and thought, wow, that explains the press release. There are no words to describe this. None.
Apparently Richard Branson watched “Pitch”
Zoner Monica H. sent me this e-mail yesterday: When I saw this, I instantly flashed to the classic Stephen/Steve/Jon “Daily Show” sketch “Pitch” where Jon’s character tried to make every idea for a TV show better by putting it “IN SPACE!” Reality TV Goes To New Heights Owner of the Virgin Cooperation, Sir Richard Branson, [...]