Hey, everyone, do you remember Stephen’s “extreme” Mayo ad from last month?
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|The Mayo-lution Will Not Be Televised|
Well, it sounds like someone over at Miracle Whip saw it and took exception to it, in the best possible way. We’ve been hearing rumors for the past week or so about Miracle Whip deciding to continue the feud but we haven’t seen any of the ads one of our commenters referenced about it. Today, however, brings us this letter from Miracle Whip, which ran in some newspapers (can’t embed it, sorry): read the Miracle Whip letter here.
Although we don’t know whether Miracle Whip ran with this as a natural progression of the joke or whether Stephen’s original video was set up as a start to a Miracle Whip campaign (I suspect the former, but anything’s possible), it will be interesting to see what comes next.
What do you all think: is this product placement at its best, or its worst? If it’s a genuine response from the Miracle Whip people, are they trying to ride the Colbert turnpike without paying the toll? And since they are now paying advertising money to Stephen, is he then obligated to respond? Is this better or different than Stephen yelling through a Burger King commercial? Let us hear your reactions in the comments!
Tip of the hat to Sharon D. for the scan of the ad!
As we had suspected, this most definitely is an organic response to Stephen’s piece on Miracle Whip and not something that was planned in advance. When the people from Kraft saw the piece, they saw an opportunity to act. According to Miracle Whip Brand Manager Justin Parnell, “To let Mr. Colbert know that we heard him but certainly disagree with his choice of mayo over Miracle Whip, we sent him a letter telling him so, along with a case of Miracle Whip— encouraging him to share it with those in his audience who have real taste. ”
Be sure not to fast forward your TiVo in the morning, kids – watch for three 30-second spots during tonight’s ‘Colbert Report’. The videos will also be on YouTube in the morning on the Miracle Whip channel as well as their Miracle Whip Facebook fan page. Here’s the teaser ad that’s ran in certain markets during the show this week: