Hey, remember when Stephen mentioned Firefox 3 on the day of its release? Well, they’re quite pleased to report that they did, indeed, see a “Colbert Bump” in downloads from his mentioning it during the broadcast.
Colbert Bump – Firefox 3 Proves its Existence
Many of us at Mozilla and within the Mozilla community were excited when Stephen Colbert gave Firefox 3 his “Colbert Bump” on the day of Firefox 3’s launch (a big thanks to Jonathan Zittrain).
. . .
Here’s what we did: we looked at downloads of Firefox 3 by users within the U.S. – and then we drilled down to a minute-by-minute view to see what, if anything, could be detected. At minute 23 of the broadcast, Colbert said, “Firefox 3 just got the Colbert Bump.” What happened next?
We saw a big spike in downloads exactly one and two minutes later:
. . .
That doesn’t come as a surprise to us here at NFZ, but it’s always fun to see people adding to the stockpile of evidence for Stephen’s influence (are you listening, TIME magazine?).
If you missed the segment where Stephen mentioned Firefox 3, you can watch it here:
Jonathan Zittrain — Jonathan Zittrain wants to save the good chaos of the Internet and separate it from the bad chaos that will stomp on everything.
lol I get great joy out of seeing graphs that show the effectiveness of The Colbert Bump.
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This reminds me… I still need to upgrade my FireFox to FF3… Am I ever a procrastinator, lol!
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I did indeed download Firefox 3 when I saw that interview, already having realized that my college’s website made Internet Explorer curl up in the corner and cry and that I needed an alternative.
I still only use it to go there, though. I refuse to renounce my IE faith. It’s the devil I know, after all.
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I too downloaded Firefox 3 when u mentioned it. thanks Mr. Colbert, it looks much cooler than the old firefox for the mac!
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wow! I’m pleased they gave us that detailed chart!
I for one would never stand up from TCR for no downloading business. that can WAIT! (and for me, it did, until the next day.)
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Any face updates?
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The number-geek in me just loves to see data that clearly suggest phenomena like the Colbert Bump.
Thanks for sharing the pretty picture.
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I’m totally part of the first spike! xD
It was glitchy for a couple weeks, but it ironed itself out. I tdoesn’t support my adorable theme though… D:
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