More from the MTV Networks “upfront”

From the Hollywood Reporter:

MTV Nets: We’ve got connections
Celebrates relationships at its upfront presentation
May 8, 2008, 07:38 PM

After a year of upfront presentation silence, MTV Networks rocked the house with a celebration of its connection to its audiences and advertisers.

. . .

Colbert and Stewart riffed on the commercial partnerships, with Colbert coming out with a bag of Cool Ranch Doritos and integrating it into their bit.

Stewart opened the show’s remarks, saying that he didn’t think upfront presentations like this were done anymore. “I thought that was the point of the writers strike … so we didn’t have to do this s#!t anymore,” he quipped.

Stewart and Colbert poked fun at the advertisers, thanking them for their mini-operas (30-second spots) “extolling products both needless and unwanted.” Stewart noted that their two talk shows on Comedy Central score well in adults 18-34.

“They trust us, and I think you can exploit that,” he said.

. . .

Full article available here

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