Hee! And here I’d been wondering how he was going to follow up on his “171 Starbucks” success . . .
From Design Notebook (Austin-American Statesman):
Livin’ large in IKEA
By Melanie Spencer | Wednesday, January 2, 2008, 11:34 AM
If I could pick a home furnishing store in which to live, I don’t think IKEA would be my choice. No offense, but if I’m going for it, I’ll go for luxury rather than economy. Well, filmmaker and comedian Mark Malkoff went for economy.
Malkoff is going to live in a Paramus, N.J., IKEA store for a week starting Monday, Jan. 7. For those unfamiliar with Malkoff, he is the producer and star of the short video, “171 Starbucks” (he visited and consumed purchases at all 171 Starbucks locations in Manhattan in one day) and has been the audience coordinator on Comedy Central’s “The Colbert Report.”
The 31-year-old comedian, who says he is not being paid and has been given complete creative freedom by IKEA, offered this explanation in a press release; “My apartment has to be fumigated, and I need to move out for several days,” he says. “All of my friends have tiny studio apartments. Hotels in the city are too expensive. My apartment is 80 percent IKEA products anyway. Moving into an IKEA store makes sense.”
Malkoff will post daily video recaps at www.MarkLivesInIkea.com, which will be available for viewing starting Monday.
It should be an interesting experiment. Hmm, I wonder whether I can persuade Rachell Ashwell to let me live in one of her Shabby Chic stores?
Have fun, Mark; we’ll be watching!
Here’s more reports on Mark’s activities: