Stephen Colbert at the E.A.R. Awards
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Marketing Daily has a report covering the Excellence in Advertising on Radio Awards Ceremony held last Friday and hosted by Stephen Colbert.
Pond Radio Takes Best Of Show In Inaugural EAR Awards
THE INAUGURAL EXCELLENCE IN ADVERTISING on Radio (EAR) awards show was regaled by a presidential hopeful and Comedy Central host Stephen Colbert in a runoff in which finalists were dominated by the work of Crispin Porter + Bogusky and Clear Channel, the show’s sponsor.
Colbert waxed nostalgic about radio days at Friday’s show at the Home of Jazz at Lincoln Center in New York. He questioned the validity of having him appear in person, since no one appears on radio–but said that “as it turns out, I am a smart choice because I have a voice built for radio, unencumbered by my mind.”
In his blithe introduction, Colbert made hay of history, poking fun at everyone from the Rush Limbaugh/Bill O’Reilly factors (who offer, he said, “both opinion … and viewpoint”), the current president (with Colbert noting that radio broadcasts sometimes cause panic and confusion, using Orson Welles’ “War of the Worlds” and George W. Bush’s weekly radio addresses as examples), and even told an impossible joke involving inventors Guglielmo Marconi and Nicolai Tesla.
And there was a reference to Herbert Hoover’s conviction that “Every family in America shall have a radio in every pot.” Hoover altered that to “chicken” after several accidental electrocutions, per Colbert, who added that “it was too late to save the election.”
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Colbert appeared to coin one of his famous words in describing radio’s importance as a medium. “There are no fees, no subscriptions; it is there!” he exclaimed. “And, thanks to advertisers, we are thoroughly deodorized, massively insured and fully erect. The EAR Award nominees have created radio advertising that is entertaining, funny, poignant and, most of all, impactishnessful.”
Come on, guys! What was the Marconi/Tesla joke?!?
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