A Fair and Balanced Freezer Section – B&J Press Release
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Sean Greenwood, PR Rep from Ben and Jerry’s, sent me the press release for the new “AmeriCone Dream”, so I thought I’d go ahead and print it in its entirety for your enjoyment. There’s an interesting bit in here about the charities that this ice cream will support that was left out of the AP news article about the flavor.
A Fair & Balanced Freezer Section
Ben & Jerry’s names new flavor in honor of Stephen ColbertBurlington, VT – Feb 12, 2007
What does Stephen Colbert of Comedy Central’s The Colbert Report have in common with 60’s musician Jerry Garcia, rockers Dave Mathews Band, and clown-emcee of Woodstock – Wavy Gravy? Ideologically – not much (or maybe everything?) except taste – as Colbert is now a pint flavor.
The flavor, Stephen Colbert’s AmeriCone Dream is a decadent melting pot of vanilla ice cream with fudge-covered waffle cone pieces and a caramel swirl. It’s the sweet taste of liberty in your mouth.
Recognizing that we, as a country, are at a time in our nation’s history where we need to reach across the aisle to people of all political ideologies – the left-leaning liberals at the company’s headquarters in Vermont felt it was fine to combine forces with the media man-of-steel. The company adds there are many similarities between Colbert and themselves. “He’s about political activism, so are we. He’s stands up for what he believes in, so do we. He supports Bill O’Reilly, and we… think he has a right to his opinion,” says ice cream Co-founder, Jerry Greenfield.
Colbert believes AmeriCone Dream can make a difference. “I’m not afraid to say it. Dessert has a well-known liberal agenda. What I hope to do with this ice cream is bring some balance back to the freezer case.”
Stephen Colbert is donating his proceeds from the sale of AMERICONE DREAM to charity through The Stephen Colbert AmeriCone Dream Fund. The Fund will support charities of concern to Stephen such as food and medical assistance for disadvantaged children, helping veterans and their families, and environmental causes. Said Colbert, “I will save the world.”
About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using dairy products from a Vermont dairy cooperative and high-quality ingredients. The company is committed to using milk and cream from cows that have not been treated with the synthetic hormone rBGH, and states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues.
Ben & Jerry’s, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s fabulous flavors, visit www.benjerry.com.
“The Colbert Report” airs on Comedy Central Monday-Thursday at 11:30 p.m. following “The Daily Show with Jon Stewart.” Each episode repeats Monday-Thursday at 1:30 a.m., 10:30 a.m., 2:30 p.m. and 8:30 p.m. and Friday at 10:30 a.m., 2:30 p.m. and 8:30 p.m. (all times ET/PT).
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3 Comments
February 16th, 2007 at 9:46 am
Very cool. I hope they let us know the specific charities at some point — might be nice to give the Colbert Nation a positive way to channel some money. Putting $20 in the mail in Stephen’s name easily beats any gift a fan could possibly send him (unless you’re Heather Horton).
But would it have killed B&J to spell “Dave Matthews Band” correctly, considering the name appears on their product? =\
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February 16th, 2007 at 9:57 am
I agree w/ Sharilyn. Stephen’s Americone Dream fund could do a lot a good the same way Oprah’s Angel network has. Step up to the plate Stephen and start pushing it on your show! You’ve got an entire Colbert Nation at your bidding, use them and save the world!
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February 16th, 2007 at 1:01 pm
Stephen is the Best. We can help save the world. Save The Children.
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