Ben and Jerry’s Speaks!

Here’s a letter we just received from Sean Greenwood, Public Relations at Ben & Jerry’s:

Hey, DB. Thanks for the note.

Sorry if my SPAM filter blocked out the last one… it stops any incoming mail from users identified as a hard-core, right-wing Colbert fans. I had to – after a flurry of emails from Rush Limbaugh. We couldn’t get rid of the guy!

In terms of making Stephen Colbert a flavor, I can honestly say: it doesn’t really sound that appealing to anyone does it?

Sure it COULD be a Patriotic mix of strawberry, blueberry and (American not French) vanilla flavors, striped in the pint with chocolate stars…

or perhaps Republican Nut, with each pint lovingly sampled by Dick Cheney to insure product quality.

However, I think we may be a bit premature. We should have new flavor information available my mid April. Can we touch base then?

For now – if I were you, I would focus my attention – and direct your devoted readers – to a much more serious subject and threat to all humankind: bears.

From your full-service P.R. Department…

Sean Greenwood
Ben & Jerry’s P.R. Guy

Republican Nut? Bwahahahah! Those Ben & Jerry’s guys are the nuts. Republican Nut needs some of those little silver cake decorating balls … to look like buckshot …. get it?

Comments

  1. Awww, that is sort of a bummer….but, I understand from a business point of view.

  2. Everyone loves Salon.com, and you have to love them even more for providing superstantial linkage to NFZ.

    So it pains me point out the obvious: that they idea they claim to have “come up with” of naming the ice cream Stephen Colberry ( http://www.salon.com/ent/col/fix/2007/02/06/tue/index_np.html ) has already been suggested. A lot. By everyone. Here, on LJ, on the Colboard…

    Oh well… I guess you can’t be ahead of the curve 100% of the time, right? And you can’t fault anyone too much when they provide you with a lolz-tastic graphic like that. =)

  3. Mrs. Monsky says:

    Mmmm… Gimme some of that Strawberry, Blueberry, and Freedom Vanilla!

  4. Elizabeth says:

    I think this letter is a subtle *wink, wink. nudge, nudge* to say that he can neither confirm or deny it, but yeah, I’m confirming it. You’ve got to read between the lines…

  5. can anyone say Gummy Bears?

  6. I WANT SOME! NOW!

  7. My first thought was an apple pie-flavored ice cream, what’s more american than that?

  8. “However, I think we may be a bit premature. We should have new flavor information available my mid April. Can we touch base then?”

    *wink* *wink* *nudge* *nudge*

  9. For now – if I were you, I would focus my attention – and direct your devoted readers – to a much more serious subject and threat to all humankind: bears.

    *nudge* *nudge* *wink* *wink*

  10. jimbo92107 says:

    The best thing about Americone Dream is that you can eat all you want. It’s guaranteed “Fact Free” ice cream.

  11. Classic wink-wink, nudge-nudge. English Translation: “We can’t talk about it officially right now, but expect to see this hit the shelves in mid-April.”

  12. Uh-oh, looks like Ben & Jerry’s was not at all prepared to have info about their latest “star” flavor unleashed upon the world. I will play along with their disingenuousness and refrain from further comment. Though I do have to let you know that they are also releasing “Willie Nelson’s Country Peach Cobbler” at the same time as Americone. Hee! Looking forward to seeing those two staring at each other inside the Frozen case.

    And now, the world has moved on, and so shall I … until April!

  13. Oooh, peach cobbler! Sounds tasty!

    Well, apparently the world is more than eager to eat this story up with a spoon (this story is way too easy to pun). I appreciate all that you’ve done for the blog, and hope we didn’t get you in any trouble with your superiors. I didn’t expect God and everyone to pick this bad boy up.

  14. Neither did I! I’m hoping that if The Man does come a’ knockin’ He will understand that this was an act of exuberant geekiness and not corporate espionage. But if not I will plead that it was a homegrown attempt at viral marketing on behalf of my company. Because that excuse went down so well in Boston last week.

  15. Oh man, seriously?! Who’s in Boston – Unilever Corporate?

    All I know is that this story has been picked up by EVERYBODY! They’re even talking about it on Best Week Ever on VH1. (Look at the Sitemeter to see the plethora of places that have picked up the story). And it all started with your “leak”, Em. If they were trying to keep a lid on it, um, well, that’s kind of a moot point now.

  16. Hey Em:

    If you’re still reading this thread – I’m DYING to ask you a couple of questions, completely off the record. Could you e-mail me at nofactzone (at @) gmail.com?

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